Hello! I am Luiza
I design systems and products that help teams make better decisions —
and scale without chaos.
Case studies
From tabletop to screen: transforming the card game Poranduba into a digital game
The evolution of Grupo SBF's design system over the course of one year
Strategies adopted to enhance Mercado Bitcoin's design system
About me
I design products, systems, and experiences the way I play games: with curiosity, strategy, and a deep love for solving hard problems.
Over the past 10 years, I've designed digital products and experiences across SaaS, fintech, e-commerce, and game development companies, working from early discovery and product strategy to UX/UI, multi-platform design (web, mobile, and consoles). Today, I focus on building and evolving design systems that empower collaboration and help teams build consistent, future-friendly products at scale.
I believe design should be human-centered and accessible, and that great products are built on systems that are flexible, thoughtful, and designed with people in mind, not just pixels. I love making things clearer, kinder, and more engaging for the teams who bring products to life and for the ones who experience them every day :)
🎯 Core skills: Design Systems · Product Design · Usability Testing · Research · Interaction Design · Information Architecture · UX Writing · Prototyping · Accessibility
👩💻 Ways of working: Systems thinking · Problem solving · Collaboration · Mentorship · Clear communication · Decision framing · Ethical design
⚒️ Tools: Figma · Miro · Adobe Suite (Photoshop, Illustrator, After Effects & Premiere).