Hi, I'm Luiza Prade, a Product Designer specialist in Design Systems & UX Strategy

I design products, systems, and experiences the way I play games: with curiosity, strategy, and a relentless drive to solve complex problems.

With over 10 years of experience across SaaS, fintech, e-commerce, and game dev, I bridge the gap between high-level product strategy and meticulous execution. My background spans the full product lifecycle—from early discovery to multi-platform delivery on web, mobile, and consoles.

Currently, I specialize in building and evolving Design Systems that empower teams to scale. I believe great products aren't just about pixels; they are built on flexible, accessible, and human-centered systems that make the digital world a little clearer and kinder for everyone.